News & Insights

UPDATE: The SEC’s Marketing Rule is Officially Published – What Now?


On Friday, March 5, 2021, the U.S. Securities and Exchange Commission’s highly anticipated Marketing Rule was published in the Federal Register, setting in motion a series of regulatory requirements for investment advisers. The move to officially publish the Rule had previously been delayed due to a regulatory freeze instated by the Biden administration.

The vast majority of SEC-registered investment advisers will be impacted by the Rule and will be required to change their policies and procedures for marketing and solicitation.


Investment advisers should remain aware of several important dates regarding the Marketing Rule:

  • The Marketing Rule was published in the Federal Register on March 5, 2021
  • The effective date for the Rule is May 4, 2021
  • The compliance deadline for the Rule is November 4, 2022


Although investment advisers have over 18 months to finish coming into compliance with the Marketing Rule, your firm’s preparations should begin now. Reviewing the Rule and establishing a plan for how your firm will transition to new guidelines will be critical to its compliance program and will help you avoid regulatory troubles down the road.

Fairview will continue to update you with important information about the Rule, including practical tips for coming into compliance. Fairview will be assisting its clients with all aspects of transitioning to the new Rule and can help other firms do the same. Contact us today for more information about what we can do for your business.